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Archive for the ‘Jobita’ Category

Part 1 of this blog entry is here.

So you’ve got this busy life as well? Probably have quite a few gadgets and electronic devices around you. Sometimes you feel it takes too much time to learn to use the full potential of those devices. Sometimes they just make life more complicated than it should be, let alone updating those devices to the latest software. Of course if you have a Mac (as I do) and a Nokia phone, you know that there is no need to update the software (as it’s only possible with Windows). If you are having difficulties with these issues, think about your mother, and how she’s doing all that (she’s not).

You are in your car, driving as it is raining like never before. And you know your carpool passenger is waiting for you, in the rain… Even though the Wizard tells you that there are umbrellas for sale three hundred meters ahead, you know that by the time (according to the navigator, 3 minutes) you get to your passenger, she does not need it anymore.

As you’re approaching the carpool passenger, the phones confirm that you are meeting the right person. You can see how she looks like, and she can see (in her mobile phone) how you and your car look like. Her phone also show your “reliability status” – which is fine. You pick-up the passenger, your phone tells you how to navigate to the drop-off location, she confirms her Wizard a safe arrival and you continue to your own office.

While approaching the office, the security gates are opened automatically as it detects your safe arrival. While walking the stairs upstairs, the Wizard has a message from Jobita. You were asking for babysitters, remember? You have three offers, you pick one that your friends have used and you confirm a deal. One worry less, great!

During the day, in the meetings, the phone does not disturb you with messages you don’t want. Family messages have priority, however (thanks to Fambit service) – so you know when to answer your daughter’s call. And if you happen to forget about the next meeting marked in your calendar, the Wizard tells you when to leave to be on time, and even gives you the public transportation route plan if you wouldn’t have a car with you as you have this time.

It’s almost six o’clock. As you have agreed to meet your wife soon in a restaurant 10 blocks away, you call her to check with her everything is ok. You drive to the restaurant, the Wizard in your phone tells you the best parking options (based on real-time information from other users) and you easily find a parking place. You pay for that, naturally with the mobile phone again.

You have a nice dinner … and whenever you wonder what’s going on at home, you just check the life video feed from home. Cool. As it turns out to be a really memorable moment for both of you, you ask the waitress to take a picture with your phone. The Wizard knows what to do with the photos. It’s sent to your Life Album, as well as to your daughter’s phone. Soon the phones gives her feedback to the picture… obviously she would like to be with you. Oh no, maybe next time.

That’s it, an imaginary story what all a mobile phone could do to make your life a bit easier. As you can see, there’s no rocket science involved. All this is perfectly doable. Bits and bytes are available in some applications, maybe, but they are not really part of anybody normal life yet.

What do you think? Do you have better ideas how this should go? Let us know, feel free to comment!

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Three days to go. As the year is about to end, it’s time to look back and learn from this year.

Jobita – Market Place for Jobs

Year 2009 was the launch year of Jobita, formerly known as Tikitagi. Late March we launched the prototype of the service. Jobita is an Internet tool for local service professionals (and those who want to become those) as well any individual to market their skills and manage the assignments. For consumers Jobita is the easiest way to find qualified doer for any task at hand, either at home, at the office or for example on the boat.

It was a great learning experience, later also leading to concept called “gasellizer” – more efficient way of producing software with outsourced resources.

Already in January I wrote about using True Identity instead of pseudonyms. We are proud to announce that Jobita.fi is the first of its kind to truly support True Identities. Jobita is working together with NorthId on this. It’s called “Nettihenkkarit” in Finnish, loosely translated as “Online Identity Card”.

End of October we launched the totally rewritten version of Jobita, initially only in Finnish language. During the first two months of existence, the number of members and posts increased rapidly.

Creating Software as it always Should Have Been Done

Software Industry is relatively new as industry. Therefore it is no surprise that it is still facing many fundamental challenges, such as understanding the customer problem and turning that into a successful business. Together with few other people from the industry we worked on a concept called “Gasellizer”. One of the observations was that managing the specification process is still a major headache for most of the developers, and no, Agile methodology as such is not an answer for this. It’s more question of “User Defined Features” or uDef’s as we call them. Simply put, there is a need for recording, and managing as the needs evolve throughout the process, the users’ need with their own words.

One way of approaching the problem is learning from the movie industry’s way of operation.

And it is always great to learn from those who have already done it in real life (lessons learned from Mårten Mickos, ex-CEO of MySQL).

Entrepreneur is the Most Critical Resource

This discussion is going on all the time: “there is not enough money for the start-ups”. That is absolutely true. In order learn a bit more about the actual problem, I tweeted and blogged about a simple question “Which one of the following is the most critical and the least supplied resource: ideas, entrepreneurs or money?”.

As was to be expected, there was a lot of support for the answer of “money is the missing link”. However, the poll made revealed that the majority of the people thought actually that we do not have (good/experience/etc) entrepreneurs to implement those ideas. Nobody claimed that we would not have enough ideas. I am 100% of the same opinion, we don’t have enough entrepreneurs. As many of the supporting organizations and tools fail to understand this most fundamental question, also many of the solutions (no matter how well-meaning) do not touch and help the actual problem.

Simply put: as long as we do not have enough those entrepreneurs who will use the money available to build succesful and brave enough success stories, we will not have successful software companies. Period.

Crowdfunding is the Modern Way of Raising Funding

Okay, in the previous chapter I claimed that the most critical missing resource is the “entrepreneur”. It does not mean that getting funding would be easy, not at all.

Raising money for an idea or early stage start-up never has been, nor will be, very easy.

There is, however, always the possibility of looking for new solutions for the problem. One of the hottest ideas right now is “crowdfunding“. I wrote a small article about that in August. According to the polls made, this kind of funding is well received by both entrepreneurs and investors.

There is a new exciting company working on the concept of crowdfunding, GrowthOS. If you are member of LinkedIn, you can apply for GrowthOS group. Check out also an interesting opportunity to get a really high quality video pitches for your company.

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