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I was recently listening to Mårten Mickos, in an event sponsored by SWOT Consulting.

Mårten gave an excellent presentation with the idea of “How would I build a global software company right now”. He almost immediately pointed out that it does not make sense to say “Finnish Global Software Company” as that would already be against the definition. It can of course be that it is initiated by the Finns. As his success and experience from MySQL is well known, it makes sense to pay attention to what he says.

There are both challenges and opportunities (accessible with specific strengths) in this field.

He listed the following challenges anyone building a software company (in Finland) will face:

  1. Finland is too small and too expensive. This can be overcome by either focusing or going into volumes.
  2. Finland is good in utilizing software, not so good in producing it globally.
  3. We are slow.
  4. The Finns believe too much in institutions. More sales work, less filling in forms for subsidies and grants.
  5. There is room for improvement concerning the will to really fight (to become successful). In some respects, life is too easy for many. True winners are those who learn to fight for the success!
  6. We believe (still) that we are a leading edge country (“We come from Finland, country of Nokia”). More humble approach would be good as well as partnering with foreign complementary people.

The Finns have many strengths, however, which could and should be utilized better:

  1. The working moral is good, better than in USA/Silicon Valley as is the management style.
  2. The quality of work is good, honestly. Even when nobody is watching!
  3. Well-functioning society, everything works. (Author’s comment: not without briberies some statistics show, it’s just different)
  4. Mad creativity in development, making Finns suitable for all kind of pioneer development.

Utilizing the strengths and becoming successful also requires:

  1. Being in the right time, in the right place. You also need luck!
  2. Going into one of the large markets (EU, USA or China) quickly.

Mårten also gave his view on the software market status as of now:

  • Consolidation is taking place. You have to either find a pioneer market or find a niche in the consolidating segments.
  • Convergence means there are no borders between web and mobile, one must be capable to operate in both.
  • Increasing complexity – select your target market with care.
  • Global growth – do your market research concerning the existing players with care.
  • Market domination game requires you to find weak point of the market leader and take advantage of that.
  • Utilize the Open Source opportunities.
  • Everything is in the Net, and so will you.

Mårten summarized all this by saying that one must be brave but humble, ready to conquer the world BUT aiming at carefully selected market segments and geographical locations with carefully selected go-to-market-plan.

There are, in my humble opinion, many good points in his presentation. There’s is always something to learn!

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I was recently listening to Mårten Mickos, in an event sponsored by SWOT Consulting.

Mårten gave an excellent presentation with the idea of “How would I build a global software company right now”. He almost immediately pointed out that it does not make sense to say “Finnish Global Software Company” as that would already be against the definition. It can of course be that it is initiated by the Finns. As his success and experience from MySQL is well known, it makes sense to pay attention to what he says.

There are both challenges and opportunities (accessible with specific strengths) in this field.

He listed the following challenges anyone building a software company (in Finland) will face:

  1. Finland is too small and too expensive. This can be overcome by either focusing or going into volumes.
  2. Finland is good in utilizing software, not so good in producing it globally.
  3. We are slow.
  4. The Finns believe too much in institutions. More sales work, less filling in forms for subsidies and grants.
  5. There is room for improvement concerning the will to really fight (to become successful). In some respects, life is too easy for many. True winners are those who learn to fight for the success!
  6. We believe (still) that we are a leading edge country (“We come from Finland, country of Nokia”). More humble approach would be good as well as partnering with foreign complementary people.

The Finns have many strengths, however, which could and should be utilized better:

  1. The working moral is good, better than in USA/Silicon Valley as is the management style.
  2. The quality of work is good, honestly. Even when nobody is watching!
  3. Well-functioning society, everything works. (Author’s comment: not without briberies some statistics show, it’s just different)
  4. Mad creativity in development, making Finns suitable for all kind of pioneer development.

Utilizing the strengths and becoming successful also requires:

  1. Being in the right time, in the right place. You also need luck!
  2. Going into one of the large markets (EU, USA or China) quickly.

Mårten also gave his view on the software market status as of now:

  • Consolidation is taking place. You have to either find a pioneer market or find a niche in the consolidating segments.
  • Convergence means there are no borders between web and mobile, one must be capable to operate in both.
  • Increasing complexity – select your target market with care.
  • Global growth – do your market research concerning the existing players with care.
  • Market domination game requires you to find weak point of the market leader and take advantage of that.
  • Utilize the Open Source opportunities.
  • Everything is in the Net, and so will you.

Mårten summarized all this by saying that one must be brave but humble, ready to conquer the world BUT aiming at carefully selected market segments and geographical locations with carefully selected go-to-market-plan.

There are, in my humble opinion, many good points in his presentation. There’s is always something to learn!

Read Full Post »